With the rise of artisan coffee shops popping up in tandem with established branded coffeehouses, the phenomenon of cold brew has broken through their confines. Beyond a simple caffeinated drink, cold brew encapsulates an essence of soul, sophistication, and opulence. Sipping it evokes the sensation of dashing across a sun-kissed beach in slow motion, the gentle wind caressing your skin. In truth, it delivers a refreshing, velvety experience with just a hint of nostalgia on a hot summer day.
Where Did Cold Brew Come From?
Coffee has held its place as a fundamental part of American culture for centuries. Originating from the plains of Ethiopia, it has since spread its cultivation worldwide. With the shift in the industry’s preference from hot to cold, the question arises: what is the history behind cold brew?
From Latin America to Germany, to Japan, to France, enthusiasts of cold brew all share a common thread in their various theories – the ancient tradition of creating coffee concentrate. The earliest known instance of making coffee concentrates can be traced back to military provisions. Initially designed for soldiers who could reconstitute the coffee concentrate in the field, it was primarily consumed hot.
The French offer the earliest example of a concentrated cold beverage, called Mazagran. Similar to the contemporary cold brew, Mazagran is a sweetened coffee concentrate mixed with cold water. French soldiers enjoyed this concoction so much that upon their return, they introduced it to cafes across France. Soon after, it became a significant feature of the coffee industry.
Cold Brew is Taking Over
While its origins may remain a subject of debate, growers, roasters, and retailers unanimously affirm that this beloved beverage has firmly established its place. A Cedarhurst study revealed that cold brew sales in the U.S. surged by 80 percent compared to the previous year, while hot coffee experienced a three percent decline during the same period. Projections by the U.S. Department of Agriculture suggest that total U.S. coffee consumption would hit a record high in 2024, marking a 1.5 percent increase year-over-year. Cold brew’s substantial growth is electrifying the industry, injecting vitality into a sluggish market and fostering hope among coffee enthusiasts for an even brighter future.
We Offer the Best in Cold Brew Coffee
At GoldStar Vending you can create a variety of cold coffee options that will taste like dessert, and are calorie friendly. GoldStars commercial coffee dispensers allow you to make cold brew with your favorite beans that’s customizable to every customer. Ready-to-drink cold brew is convenient, but nothing says satisfaction quite like a fresh, made-to-order cup of joe at a good price.
Keeping your employees fueled with cold brew coffee will help them get through their day at school, work, or on-the-go.
